Learning to use social media to successfully promote your book can be a challenge. The following tips can help you to gain more followers, sales and happy readers.
Use various platforms
Most people have their favorite sites that they are comfortable with. While some authors’ stick mainly with Twitter and Facebook, others have success with Instagram and Tumblr. While it’s fine to focus on just a few sites, it makes sense to expand your audience by also posting elsewhere. Your goal should be to choose a site that can still showcase your work and also display your hobbies, which may in turn get people interested in your book.
It shouldn’t be all about your book
If every post is a sales pitch, people will quickly become bored with you. Typically only ten percent of what you share should be about your own work. I found this to be true when I launched my second book. I was so excited and wanting sales, that most of my posts were self-promotion. This led to several dropped followers and taught me to include a variety of topics in my news feed.
Sharing is caring
This goes along with the above tip. For an author, using Social Media to connect with others is not a waste of energy. After all, there are few outlets where we can reach so many people at little or no cost. Re–tweeting and sharing other people’s posts is one of the best ways to show genuine interest in someone else. A lot of the time, people remember you were kind enough to share and will return the favor.
Don’t ignore your social media
It can become discouraging when you’re not receiving interaction (likes, retweets, shares, etc.) from your audience, but it’s important not to give up. One thing I’ve learned is that trying to rebuild your audience after ignoring your social media for awhile is more difficult than to just keep posting.
Posting regularly is important, but it’s just as important not to over-post. If you send out too many at one time, your followers and friends may become overwhelmed or lose interest in what you have to say. Since people check their social media at different times throughout the day, spreading out your posts allows you to reach a broader audience.
Learn from the success of others
Paying attention to what works for other authors can help. Observe which Facebook promotion sites or Twitter hash tags are working for them. Learn about what times or days are best to post on each site. While nothing works one hundred percent of the time, be informed about what might give your post a boost.